Historic Parisian millinery Maison Michel teamed up with two hundred year old British label Mackintosh on a capsule collection of hats. To promote and celebrate the fantastic designs they wanted to produce a new video. They appointed Lineout Media as their production company and asked us to work in collaboration with director Terrence Connors.
Preproduction for this project started approximately 3 weeks before the shoot date and involved researching locations, booking crew, equipment, transport and travel, creating the shoot schedule and call sheets. Talent was provided by Premier Model Management based in London, Terrence Connors the director / cinematographer is based in the US and Wladimir Schall who was selected to create a custom music composition is based in France, finally Priscilla Royer kept a creative eye over the whole project. Our role was to bring all these people together whilst also controlling the projects finances.
This shoot was to take part over numerous locations in London, including areas around Primrose Hill, Camden and an unspecified red bricked housing estate. After the exact locations had been pinned down through a combination of Google Maps street views and hopping around on the tube we needed to obtain the appropriate filming permits. We utilised the excellent www.filmapp.org to assist with this. The site lets you choose the borough and location in which you wish to film collecting all relevant information about your project then immediately forwards your request to the appropriate film office for that location. Once approved the system then allows you to pay the appropriate fees and issues the filming permit! First up was Hallfields Estate which gave an excellent backdrop to the talent, Citywest Homes and the residents of Hallfieds Estate were great to work with in order to allow us to film in this location. The next locations Regents Park Road, Primrose Hill road and the railway bridge at the end of Primrose Hillmade excellent filming locations which we had permission to film around thanks to the Primrose Hill Community Association.
Terrence Connors wanted to use a RED Epic to shoot with in combination with the Angenieux DP Zoom 30-80mm t/2.8 lens. We think you will agree it achieved a great look. Other equipment was minimal to allow quick location changes and free movement but included the Easyrig Cinema 3 (see photos) and other basic filters, accessories etc.