Public Health England wanted to create an animation to explain its reduction programme. This involved setting the scene by explaining the current number of children with weight issues, and the knock-on effect of this of their health later. Next up was to explain how government and industry can help this situation by reducing, calories, sugar in salt, in foods like ready meals, takeaways and snacks.
What We Delivered
Lineout Media assisted the PHE content team in script development and then created an initial storyboard detailing the flow, content and style of the video. After several stages or review and approval to proceed, a voice over artist was selected, and the script recorded. Each section of the storyboard was then animated and synced with the voiceover.